Recently, Google has confirmed with us that this was an
update to the core search algorithm and nothing related to the Panda algorithm
that we are expecting to see updated shortly. In addition, Google told us to
expect core search algorithm updates in the future as they continue to work on
making search quality better.
Google sent us this statement:
This is not a Panda update. As you know, we’re always making
improvements to our search algorithms and the web is constantly evolving. We’re
going to continue to work on improvements across the board.
This echoes a similar statement Google sent us back with
what we coined the Google Quality Update, so I wouldn’t be surprised if what
some of the SEO community noticed was around changes to that core search
algorithm from May 1st.
The interesting part is that many of the automated tracking
tools such as Mozcast showed huge spikes in terms of changes happening in the
Google search results. Initially Dr. Pete Meyers thought that maybe the HTTPS
algorithm was updated and given more weight, but Gary Illyes from Google said
on Twitter that this was not the case. I suspect the reason so many tools
showed a spike this week was related to the number one Google search result, Wikipedia,
changing all its URLs to go HTTPS this week, which ultimately changed so many
1-5 Google search results, causing the tools to spike.
So from what we know, this was not Panda, not HTTPS and also
not Penguin. It was simply a normal Google core search update where Google
won’t give us any details on.
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